The real estate market produced nearly a quarter of a trillion dollars in sales in 2017.  The residential brokerage and management sector netted $210 billion, while the commercial sector pulled in $35 billion.  With that much money at stake, if you’re a real estate agent, you should be looking for a competitive edge.  Here are some facts, published by reputable agencies and businesses regarding drone photography.

73% of homeowners say they are more likely to list with an agent that uses drone photography and video.

National Association of Realtors


Typically, you can expect drone photography on just about all high-end real estate listings these days.  There’s several reasons, but the biggest one should be obvious, drone photography sells homes!  In fact, the National Association of Realtors says that 73% of home owners would rather list with an agent who uses drone photography and videos.    That shouldn’t be a surprise, drone photography shows that a realtor is on the cutting edge of technology, and imparts a more professional feel.


Homes sold 68% faster with aerial images on the listing.


If you want to sell real estate fast, it’s proven that drone photography will cut your list-to-close time down considerably.   These statistics were pulled straight from the MLS database, these are facts, selling faster = using aerial footage.  And don’t just sell faster, sell more properties than your competitors. posted a study where they tracked realtors using drone photography and video, on average those agents sold 3.5 times more properties than agents that were not using aerial photography.

How do drones help sell?

Just having a drone photo on a property is obviously not going to be the deciding factor in a sell.  If you have an amazing property, it’s going to sell itself.  Drone photography instead accents and strengthens the property.  An elegant property is going to turn heads, but just like any marketing, a little extra shine might be what pushes that buyer to click the “Contact Us” button on your website.   A professionally put together video is going to encourage sharing on social media, which is going to get your listing in front of more people quicker.

Be different than your competitors!

One last fact, only 9% of agents are using drone photography and videos nationally.  Make your listings, your business, and reputation stand out with drone photography and videos.  It tells your current customers that you are willing to go the extra mile, and prospective customers that you are a top-notch agent.